Reflections on Ranking, Link Building & Google Analytics_W13_mkt250

Learning about the Google Analytics and how they can help you make your site better was very informative. Learning how to optimize your site so that its ranking is high was also very informative. I learned how to create links and pages that contain optimized images and links that correlate to keywords is one way…

Reflections on Social Media for SEO & Social Media Networking SEO_W12_mkt250

I know that social media has a huge influence on today's society. Its influence on business are no exception and on web businesses even more so. As there isn't a physical store front for most web businesses one needs an effective way to market to your target audience and to stand out in the crowd.…

Reflections on Landing Page Optimization & Basic SEO _W11_mkt250

This week was interesting in that I could start to see results of all the of the planning that I have been doing in the past several weeks. I had my keywords list and my Ads created and I thought they looked pretty good. As I looked that the metrics of how they were actually…

Reflections on ROI & Optimizing Ad Performance_W10_mkt250

Never having created a keywords list, Ad Groups, or Google Ads, this past week was both a challenge and fun. I knew what I wanted to say and the message that I hoped to get out there – that health and wellness should be approached holistically. My first step in ‘getting the word out there…

Reflections on Googlr Analytics Relevance & Quality Score_W09_mkt250

Before this past week I knew very little about how to leverage Google Analytics to help in being successful in my web business. I knew there were probably a lot of metrics but did not realize just how deep Google does its analysis. It seems like they are tracking everything. That made me pause for…

Reflections on Google Ads, Ad Groups & Campaigns_W08_mkt250

Creating Ads is not as easy as it sounds. Gone are the days of posters and word of mouth to get your product, event, or opinion out there to the world. Thank goodness for Google Ads. Google has created a slick - if not overloaded - Ads program that allows you to customize your message,…

Reflections on Legal Structure_W06_mkt

I am getting closer and closer to realizing my goal of becoming a web business owner. I am both excited and apprehensive of course. I wonder if I will attract my target audience, if what I post is seen as helpful, and lastly, if I will be able to sell products that I feel passionate…

Reflections on Site Design_W05 mkt250

My Motivation My plan is to create an aesthetically pleasing site with interesting and helpful information regarding how to be healthy and well. As I ponder on my site design for my health and wellness blog, I realize that I am getting quite excited about it. Health and wellness and living your best life is…

Reflections on Choosing a Site Builder and Web Host_W04 mkt250

Key Factors This week was interesting and required me to do some research so that I could make an informed choice of which web host and which site builder made the most sense for my web business. As I researched them for this week’s assignments and class discussions, I started thinking about ‘which route’ I…

Reflections on Sourcing & Shipping Products_W03 mkt250

Building the shipping costs into your profit/loss calculations along with choosing the correct business model is crucial to success. Keeping in mind that shipping costs are a  consideration for customers – especially when so many manufacturers and retailers offer low to no-cost shipment, you cannot charge too much for shipping. If you plan to use…