Reflections on Landing Page Optimization & Basic SEO _W11_mkt250

This week was interesting in that I could start to see results of all the of the planning that I have been doing in the past several weeks. I had my keywords list and my Ads created and I thought they looked pretty good. As I looked that the metrics of how they were actually…

Reflections on ROI & Optimizing Ad Performance_W10_mkt250

Never having created a keywords list, Ad Groups, or Google Ads, this past week was both a challenge and fun. I knew what I wanted to say and the message that I hoped to get out there – that health and wellness should be approached holistically. My first step in ‘getting the word out there…

Reflections on Google Ads, Ad Groups & Campaigns_W08_mkt250

Creating Ads is not as easy as it sounds. Gone are the days of posters and word of mouth to get your product, event, or opinion out there to the world. Thank goodness for Google Ads. Google has created a slick - if not overloaded - Ads program that allows you to customize your message,…

Reflections on my Web Business Choice_W02 mkt250

Choosing a business is harder than it looks! My first thoughts were that I wanted the business to appeal to me personally, felt comfortable endorsing, and would be something that others would be interesting in as well. After filtering through the different potential businesses, I saw that Health and Wellness was a recurring theme and…